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William Cantú

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sábado, fevereiro 27, 2021

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Welcome to my virtual atelier. I am a trend researcher and visual designer that create codes and develop structures for brands, enabling better strategic communication. Reading contemporary visual culture, I promote a better understanding of the complex cultural landscape while using design systems to mediate meanings in society. If you'd like to work on a project or just say hello, feel free to drop me a line and have a virtual coffee together! ☕️

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Process

I believe in the efectiveness of research to understand mindsets and the cultural landscape to propose new and innovative solutions. My design process is flexible and I am always creating new projects trough mapping the mindsets and behaviour patterns surrounding. My framework follows this structure: a) definition, b) coolhunting, c) interpretation, and d) modellation.

Categorias de conteúdo

BeyondCreative 1
books 1
branding 18
co-criação 1
colóquio 2
coolhunting 6
cork 9
cultural design 1
cultural management 1
culture 1
david carson 1
ensaios 1
ESECS 1
evento 1
exhibition 5
fashion 4
FLUL 1
IPAM 1
IPAMLab 1
IPLeiria 1
lectures 4
LinkMeUp 1
marketing 1
mskpu 4
paper 2
photo 1
press 21
produção 1
projects 36
rebranding 1
research 9
seminar 3
semiótica 1
talks 1
tipografia 2
trends 17
typography 1
visual identity 14
web 1
workshop 4
zeitgeist 1

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