William A. Cantú
APPROACH
Trends
I identify societal pattern of change in diverse levels such as emotional, behavioural, cultural or mindsets to be able to predict shifts and create strategic insights.
Coolhunting
I use coolhunting as a methodology to detect signals and trends manifestations focusing on the 'coolness' around the globe.
Communication
This approach emerges within design knowledge with contemporary and cultural readings to be able to create value on brands and products to properly manage them.
Research
I believe research has to be done in a multidisciplinary way through all the processes. Related to the trend studies and analysis our approach to research reflects on an ethnographic inspiration practice.
Workshops
Giving workshops, lectures or even having informal conversations is a tool to disseminate knowledge but also a powerful engine to collect new data and inspiration from different tribes and people. Communication!
Culture
In my process, culture is seen as the lifestyle of a society which provides powerful information about tribes, consumers and its manifestations. Also, is related to the environment where trends emerge.
DEVELOPMENT
My design process is flexible and I am always creating and developing awesome projects trough mapping the mindsets and behaviour patterns surrounding us.1. Definition
Understanding the problems and questions that we will work with.
2. Coolhunting
Continuous research to find the attractive, inspirational and with future growth potential cultural signals that will boost the project.
3. Modellation
Adapting the research material, building coordinates and development of strategies to solve the problems.
4. Interpretation
Understanding the data to find useful clues resulting from the application of the proposed solutions trought a model to develop strategies for the final outline.
PROJECTS
I believe in the efectiveness of research to understand mentalities and the zeitgeist.
Popular
-
Os entusiastas da sustentabilidade na moda de Varsóvia. Este artigo, de minha autoria, foi originalmente publicado na revista Moda e Moda... -
Docente do IPAM Lisboa na MSKPU - International School of Costume and Fashion Design, em Varsóvia / IPAM Lisboa Lecturer at MSKPU -... -
Responsible Fashion Awards 2019 From November 13th to 18th, IPAM Lisboa professor William Afonso will be at Warsaw in the MSKPU - Internat...
Categories
About me
My process on creating awesome projects.
William A. Cantú
University Teacher, Researcher, DesignerPhD cand. in Culture and Communication (Trend Studies). Teaching Assistant at IPAM and at IADE/UE (PT). Invited Teacher at MSKPU (PL). Researcher at CEAUL and UNIDCOM/IADE. Designer working with (inter)national brands. see more
GET IN TOUCH
Feel free to drop me a line to contact me-
Lisbon, Portugal. Available worldwide.
-
williamafonsoc@gmail.com
-
@williamacantu