William Cantú is an invited Assistant Professor at the Polytechnic Institute of Leiria, IPAM and IADE - Faculty of Design, Technology and Communication from Universidade Europeia. He is the coordinator of the spacialization course in Trends Ecosystem at IPAM Lisboa and he is a lecturer in Trends and Coolhunting at MSKPU, in Poland. At the University of Lisbon, he has a PhD in Culture Studies from the program of Culture and Communication (Trends Studies); he is an integrated researcher at CEAUL and a member of the Laboratory of Trends and Cultural Management. At Universidade Europeia, he is the vice-coordinator and associate researcher at IPAM Lab Lisboa, an assistant researcher at UNIDCOM and was the coordinator of the Pre-University Programme. At the Polytechnic Institute of Leiria, he is an assistant researcher at CI&DEI, in the research line Education for Entrepreneurship. He holds a Master in Design and Visual Culture from IADE – Creative University and a BA in Design. His main research interests are related to Trend Studies; Coolhunting; Branding; Sociocultural Innovation; Strategic Communication; Visual Culture; and Fashion Theory. He has published articles and book chapters in peer-review journals and books national and internationnaly. He has been participating in research projects while developing activities as a designer and lecturer. As an independent designer, he developed projects in several countries, which brought him closer to the universe of entrepreneurship, creativity and innovation. He is the author of a book about trends (Trend Studies and Branding), and has been curating diverse exhibitions and has been participating in various artistic projects.

Fotografia © Octávio Alcântara | M-DBM/IADE 2022

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