About

William Cantú is an invited Assistant Professor at the Polytechnic University of Leiria and IADE-European University of Lisbon. He is also a lecturer in Trends and Coolhunting at MSKPU, in Poland. He has a Post-Doc in Trend Studies and a PhD in Culture Studies from the program of Culture and Communication at the School of Arts and Humanities from the University of Lisbon; he is an integrated researcher at CEAUL and a member of the Laboratory of Trends and Cultural Management. At the Polytechnic University of Leiria, he is also an assistant researcher at CI&DEI, in the Education for Entrepreneurship research line. He was also the IPAM Lab vice-coordinator and the coordinator of the Pre-University Programme at the European University of Lisbon. He holds a Master's in Design and Visual Culture and a BA in Design from IADE — Creative University. His main research interests are Trend Studies; Sociocultural Innovation; Strategic Cultural Analysis, Cultural Mediation, Arts and Visual Culture. He has published articles and book chapters in peer-review international and national journals. He has been participating in research projects while developing activities as a designer, artist and lecturer. As an independent professional, he developed projects in several countries, which brought him closer to the universe of entrepreneurship, creativity and innovation. He is the author of a book about trends (Trend Studies and Branding) and has been curating diverse exhibitions and participating in various artistic and creative projects.

Fotografia © Octávio Alcântara | M-DBM/IADE 2022

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