William Cantú is an invited Assistant Professor at IPAM Lisboa and in the Polytechnic Institute of Leiria Portugal, and lecturer in Trends and Coolhunting at MSKPU, Poland. At the University of Lisbon, he has a PhD in Culture Studies from the program of Culture and Communication (Trends Studies); he is an integrated researcher at CEAUL and a member of the Laboratory of Trends and Cultural Management. At Universidade Europeia, he is the vice-coordinator and associate researcher at IPAM Lab Lisboa, an assistant researcher at UNIDCOM and was the coordinator of the Pre-University Programme. At the Polytechnic Institute of Leiria, he is an assistant researcher at CI&DEI, in the research line Education for Entrepreneurship. He holds a Master in Design and Visual Culture from IADE – Creative University and a BA in Design. His main research interests are related to Trend Studies; Coolhunting; Cultural Mediation; Strategic Communication; Visual Culture; Fashion Theory and Branding. He has published articles on Consumer Culture and Trend Studies, highlighting book chapters on cultural mediation, brand culture and trend studies published by Springer. He has been participating in research projects while developing activities as an independent cultural designer and lecturer. As an independent designer, he developed projects in several countries, which brought him closer to the universe of entrepreneurship, creativity and innovation. He is the author of a book about trends (Trend Studies and Branding), resulting from his master's research regarding trends, fashion branding, and communication. Also, he has been curating diverse exhibitions and has been participating in various artistic projects.

Fotografia © Octávio Alcântara | M-DBM/IADE 2022

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