Na dia 27 de Julho estive em Varsóvia, a convite da Escola Internacional de Design de Moda MSKPU para participar enquanto júri convidado do fashion show onde foram apresentados os trabalhos finais de curso das alunas de 2019/2021.
Juntamente com a Professora Theresa Lobo (IADE), distinguimos a melhor coleção com um troféu, desenvolvido pelo Professor Diamantino Abreu (IADE), e as três melhores sessões fotográficas. Os vencedores da segunda distinção irão apresentar os seus trabalhos numa exposição em conjunto com o IADE e com a UBI em Lisboa, no início de 2022.
William Cantú, Magdalena Plonka e Theresa Lobo
Coleção final de Joana Rupinska. Vencedora do 1º. lugar.
Theresa Lobo, Magdalena Plonka e William Cantú
Joana Rupinska e William Cantú
Julia Smogorzewska, uma das vencedoras do prémio melhor sessão fotográfica, e William Cantú.
Theresa Lobo e William Cantú em entrevista.
Vídeo oficial do Diploma Fashion Show MSKPU 2021 em Varsóvia.
Laboratory practice
Welcome to my virtual atelier—an interdisciplinary space where cultural trend research converges with design to develop analytical frameworks that support strategic cultural inquiry across creative and research-driven projects. My work engages critically with contemporary visual culture, exploring its structures, tensions, and socio-symbolic configurations in order to advance nuanced understandings of today’s complex cultural landscape. Through the development of carefully designed systems, I contribute to the mediation of meaning within society, bridging brand narratives, cultural discourse, and emerging socio-aesthetic dynamics. Whether to collaborate on a project or to exchange ideas, you are invited to connect—let’s share a virtual coffee and explore new possibilities. ☕️
Methodology
Deeply inspired by the field of Cultural Studies, a rigorous understanding of cultural landscapes and collective mindsets is essential to the development of innovative practices that meaningfully engage contemporary society. Drawing on an interdisciplinary academic and professional trajectory, my work articulates a critical framework for examining and shaping emerging paradigms in sociocultural innovation, strategic cultural analysis, and the arts, with particular attention to visual culture. My design practice is grounded in an adaptive methodology that foregrounds the systematic mapping of cultural mindsets and behavioural patterns as a basis for project development. This reflexive framework follows a structured progression: (a) contextualising the brief within its cultural milieu; (b) conducting coolhunting to identify emergent cultural patterns; (c) interpreting qualitative data through the lens of cultural resonance; (d) modelling outcomes that reflect socio-cultural dynamics; and (e) developing projects that both respond to and critically intervene in ongoing cultural dialogues.
