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sábado, agosto 11, 2018
Welcome to my virtual atelier. I am a trend researcher and visual designer that create codes and develop structures for brands, enabling better strategic communication. Reading contemporary visual culture, I promote a better understanding of the complex cultural landscape while using design systems to mediate meanings in society. If you'd like to work on a project or just say hello, feel free to drop me a line and have a virtual coffee together! ☕️
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Process
I believe in the efectiveness of research to understand mindsets and the cultural landscape to propose new and innovative solutions.
My design process is flexible and I am always creating new projects trough mapping the mindsets and behaviour patterns surrounding. My framework follows this structure: a) definition, b) coolhunting, c) interpretation, and d) modellation.
Categorias de conteúdo
- BeyondCreative 1
- books 1
- branding 18
- colóquio 1
- coolhunting 5
- cork 9
- cultural design 1
- cultural management 1
- culture 1
- david carson 1
- ensaios 1
- exhibition 5
- fashion 2
- FLUL 1
- IPAM 1
- IPAMLab 1
- lectures 4
- marketing 1
- mskpu 3
- paper 1
- photo 1
- press 21
- produção 1
- projects 36
- rebranding 1
- research 7
- seminar 3
- semiótica 1
- talks 1
- tipografia 2
- trends 15
- typography 1
- visual identity 14
- web 1
- workshop 4
- zeitgeist 1
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William Cantú
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