Desenvolvimento da identidade visual da start-up Wonder, em Leiria.
Laboratory practice
Welcome to my virtual atelier—an interdisciplinary space where cultural trend research converges with design to develop analytical frameworks that support strategic cultural inquiry across creative and research-driven projects. My work engages critically with contemporary visual culture, exploring its structures, tensions, and socio-symbolic configurations in order to advance nuanced understandings of today’s complex cultural landscape. Through the development of carefully designed systems, I contribute to the mediation of meaning within society, bridging brand narratives, cultural discourse, and emerging socio-aesthetic dynamics. Whether to collaborate on a project or to exchange ideas, you are invited to connect—let’s share a virtual coffee and explore new possibilities. ☕️
Methodology
Deeply inspired by the field of Cultural Studies, a rigorous understanding of cultural landscapes and collective mindsets is essential to the development of innovative practices that meaningfully engage contemporary society. Drawing on an interdisciplinary academic and professional trajectory, my work articulates a critical framework for examining and shaping emerging paradigms in sociocultural innovation, strategic cultural analysis, and the arts, with particular attention to visual culture. My design practice is grounded in an adaptive methodology that foregrounds the systematic mapping of cultural mindsets and behavioural patterns as a basis for project development. This reflexive framework follows a structured progression: (a) contextualising the brief within its cultural milieu; (b) conducting coolhunting to identify emergent cultural patterns; (c) interpreting qualitative data through the lens of cultural resonance; (d) modelling outcomes that reflect socio-cultural dynamics; and (e) developing projects that both respond to and critically intervene in ongoing cultural dialogues.
