No workshop conduzimos os participantes numa jornada pelo universo do coolhunting. Foram explanados os principais métodos e práticas, apresentámos exemplos de recolha de sinais, e foram dadas as principais diretrizes para se identificar e categorizar (a partir de uma atividade prática) aquilo que é relevante no contexto da pesquisa e análise da inovação.
Os resultados e o processo podem ser vistos no final da página, no Miro interativo.
William Cantú teaches at the Department of Arts, Creativity and Culture at the Polytechnic University of Leiria and at IADE. His research is situated within the fields of cultural studies, trend studies, and visual culture, with a particular interest in critically examining how culture functions as a landscape for meaning-making, negotiation, and identity construction. His work explores the intersections between socio-cultural formations, creative practices, and aesthetic discourse, focusing on the cultural analysis of how meanings are produced, shared, and contested within emerging cultural representations.
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