Rebranding da Mercearia do Campo, em Campo de Ourique, Lisboa.
Artigo na revista Marketeer sobre o rebranding da Mercearia do Campo, em Lisboa.
Portugalidade, tradição, carácter e exclusividade dos produtos foram as premissas sobre as quais os estudantes do IADE foram convidados a criar a identidade visual da Mercearia do Campo. William Cantu e Raquel Marques são os grandes vencedores do desafio, tendo sido premiados com uma bolsa de estudo no valor de mil euros (Revista Marketeer, 26/07/17).
Mencionado também na revista Briefing (27/07/2018), no blog Ver Portugal (26/07/17), no site institucional IADE/UE (25/07/2018) e nas redes, também do IADE/UE e MErcearia do Campo.
Links verificados em 14/08/2018.
William Cantú teaches at the Department of Arts, Creativity and Culture at the Polytechnic University of Leiria and at IADE. His research is situated within the fields of cultural studies, trend studies, and visual culture, with a particular interest in critically examining how culture functions as a landscape for meaning-making, negotiation, and identity construction. His work explores the intersections between socio-cultural formations, creative practices, and aesthetic discourse, focusing on the cultural analysis of how meanings are produced, shared, and contested within emerging cultural representations.
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