O docente William Cantú, professor do IPAM, publica o capítulo “Relatórios de Tendências Socioculturais como Ferramenta de Inteligência da Gestão Estratégica da Cultura” inserido na obra Marketing and Smart Technologies - Proceedings of ICMarkTech 2021, Volume 2
Capítulo disponível em: https://link.springer.com/chapter/10.1007/978-981-16-9272-7_6
Notícia disponível no site oficial do IPAM.



William Cantú teaches at the Department of Arts, Creativity and Culture at the Polytechnic University of Leiria and at IADE. His research is situated within the fields of cultural studies, trend studies, and visual culture, with a particular interest in critically examining how culture functions as a landscape for meaning-making, negotiation, and identity construction. His work explores the intersections between socio-cultural formations, creative practices, and aesthetic discourse, focusing on the cultural analysis of how meanings are produced, shared, and contested within emerging cultural representations.
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