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I believe in the effectiveness of research to understand mindsets and the cultural landscape to propose new and innovative solutions. My extensive academic and professional background in Trend Studies, Cultural Studies and Design equips me with the knowledge to navigate and contribute to the dynamic worlds of sociocultural innovation, strategic cultural analysis, and arts and visual culture. My design process is flexible and I am always creating new projects through mapping the mindsets and behaviour patterns surrounding them. My framework follows this structure: a) briefing definition, b) coolhunting for innovation research, c) data interpretation, d) modeling of results, and e) project development.

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