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William Cantú

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domingo, setembro 20, 2020

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Welcome to my virtual atelier. I am a trend researcher and visual designer that create codes and develop structures for brands, enabling better strategic communication. Reading contemporary visual culture, I promote a better understanding of the complex cultural landscape while using design systems to mediate meanings in society. If you'd like to work on a project or just say hello, feel free to drop me a line and have a virtual coffee together! ☕️

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I believe in the efectiveness of research to understand mindsets and the cultural landscape to propose new and innovative solutions. My design process is flexible and I am always creating new projects trough mapping the mindsets and behaviour patterns surrounding. My framework follows this structure: a) definition, b) coolhunting, c) interpretation, and d) modellation.

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